Over the past five years, the Hip Hop genre of music has gone through its own transformation with artists emerging and leaving the scene almost as soon as they appeared. For Joey Calendar, CEO of Brite Mic Entertainment, though, that period of time has given him the opportunity to find his own voice, create the music he loves as well as what the people will respect and enjoy.
Orginially from the Bay Area of California, Joey Calendar, 33, and his artists Mike Hunter, Joseph Pryce and Prince the Pistol, are committed to staying in the game for the long haul. Calendar's interest in music began at a young age. His family owned a neighborhood bar with a jukebox, and it was just the catalyst he needed to make music a focal pont in his life.
Though there was enough to sway him into the wrong choices, Calendar saw music as a way of staying positive and doing something productive. Brite Mic began a way for him to get his own sound out. Even as a independent having to finance each part of his venture alone, he understoo the importance of marketing and promoting, getting t-shirts made and creating a buzz around the movement he hoped to create.
It wasn't easy, but with trial and error he realized that it was important to know each aspect of the business from producing, engineering and mixing to having to get your product out for others to hear. Another tool that has aided the direction Calendar has been pursuing is the internet. He acknowledges that it levels the playing field between artists with a recording deal as well as independent artists. It's all about reaching the most people with your product, and the worldwide web has made that easier.
Five years in and the hard work is paying off. Calendar is currently promoting his album R.A.M. H.A.M with the remix of the hit single "Goin' In" feat. E-40. Prince the Pistol is promoting his album The Testament. Mike Hunter is working on learning more about the business while at the same time pefecting his craft and finding his sound. Pryce is promoting his album PRYCELESS and is already seeing some national success with his single "Parttime" featuring artist Raw Smoov.
What does success look like for Calendar and Brite Mic? It's all about reaching a level where they can take care of their families, live a comfortable life and be in a position to continue giving the world great music. For them there is no better reward.
For more information about the Joey Calendar and the artists of Brite Mic Ent., visit www.britemic.com.
Brite Mic Entertainment is represented by Shadow Play Entertainment (www.shadowplayent.com). To schedule interviews, bookings for shows and appearances as well as sponsorships, contact Cyrus Webb at firstname.lastname@example.org or 601.896.5616.