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Wednesday, September 8, 2010

Celebrities and Rising Stars Unite To Promote The Importance of Reading


With all of the advancements that the United States has made over the years, illiteracy is one plague that seems to be growing, not shrinking. To help bring more attention to the importance of books and education, Shadow Play Entertainment, The Write Stuff Literacy Campaign and Conversations Book Club are excited to announce its new initiative TAKE TIME TO READ.

"It's all about making people feel okay about reading," says Cyrus Webb, a 35 year old Mississippi native and founder of the new program. "There are many reading projects out there that are doing alot of good, but some young people especially need to know that those they look up to believe that reading is important."

To that end, Webb went out soliciting the help of those in the music industry and other levels of entertainment, getting their thoughts on the importance of reading. Because of that, celebrities and those in the literary community are teaming together to urge the world to 'do it 15 minutes a day', encouraging others to take time every day to read. Thus far dozens of influentials and up-and-coming stars in the music industry and entertainment arena have signed on along with those who are interested in making a difference. Shadow Play Entertainment was pleased that actress, author and overall creative heavyweight Cherie Johnson (known for her roles in shows such as Punky Brewster, Family Matter, The Parkers and Days of our Lives) came on board the project as national spokesperson.

"Having Cherie out front is a real asset," says Webb. "Not only does she have the name recognition that will spark interest, she is also an author with her first book Around The World Twice just being released. She's already on the road promoting her novel, so the timing was just right for her to be able to speak about the literacy campaign as well."

Realizing this is a global problem, Webb also reached out to his friends around the world to join the cause, and is looking for other international partners to help spread the message. Individuals like United Kingdom Filmmaker Tom Sands and Nigerian Author UD Abdul Kareem have already joined the coalition and have made videos expressing their support. (TAKE TIME TO READ is Webb's third literary program, with the Hip Hop and Books literacy campaign and The Write Stuff literacy campaign still in effect.)

All of this is a part of the lead up to the 2nd Annual National Day of Reading on Sat. November 20, 2010. On that day Webb hopes to get just five people in each state to take at least one hour and spend it either reading together or discussing a book together.

Details about the TAKE TIME TO READ initiative and the pledge that the public can sign to show their support can be found at www.taketimetoread.com . To join the growing coalition, contact Cyrus Webb at cawebb4@juno.com or contact him at 601.896.5616. Details about Webb's other projects can be found at www.cyruswebb.com.

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