[EXCERPT] Minding Your Business, Chapters 1-4 (Tips on Walking the Talk in Business)

Ready for some tips on walking the talk in your business? Enjoy this excerpt from MINDING YOUR BUSINESS by Cyrus Webb.
 

1. Know Yourself

When it comes to minding your business, one of the biggest lessons I have learned is that I have to know myself.

For some reading this it might seem obvious, but the truth is that we live in a time where what is a pretense and manufactured seems to be the norm and what’s accepted. Some will tell you to fake it until you make it. Others will try to define who you are.

What I have come to realize is that if we’re truly going to build something long-lasting that can make an impact, it must be built on authenticity. Now, the other side of that is that it also means it might take longer than you would like. The important thing, however, is that you don’t lose yourself along the way. 

I have the privilege of working with three amazing changemakers: Dr. Teresa A. Smith (aka Dr. TAS), Chanelle Coleman Wesley and C. C. Fann. Each is using her platform to not only talk about the importance of authenticity but show by example why you have to know yourself when it comes to connecting with others and making an impact. 

Was it always easy for them? Not at all! In fact, they all through their work share the journey of not only knowing they were enough but trusting that they had something to share that others could benefit from. The result of them doing so, however, has been them building a platform that includes not just books but speaking and pouring into others online and offline. 

This key will work for you in ways you might not even imagine if only you give it a chance. By knowing yourself and choosing to lead with your own authentic self, that will set you apart from others in your industry, and make sure that people don’t forget you. 

You will make an impact, and in the world of business and brand-building that is the name of the game for all of us. 

2. Know Your Why

When I began really developing my brand in 2003 it was due to my realizing what my WHY was. I can say 21 years later, that WHY has stayed the same. I have expanded on the vision, but the core of what I wanted to do has remained the same.

That just shows the importance of your WHY. It’s not enough to say you want to start a business or make a lot of money or buy this or that. This key is all about realizing that what you are doing has to be based on something REAL. For me it was giving a platform to those who didn’t have their voices heard, whether it was individuals in the artistic community, doing community work or in business. 

The same is true for another client and friend named Tina Siemens. Today she is an award-winning author of two books, SEMINOLE (Some People Never Give Up) and The Little Sandals That Could), but the path to her getting there has been through connecting with her audience through history and the importance of knowing that your story matters. 

It’s been great watching her go from appreciating the sacrifices and achievements of her own family to imparting that to others so they will realize the value they also have in the world. 

Using history and storytelling Tina runs The West Texas Living Heritage Museum and is stepping outside her comfort zone showing up in virtual and in-person events, highlighting the value we all bring to the world. 

For you it might be to solve a problem that you see around you or to offer something that you know others will need and benefit from. This is something that may take you some time to determine, but doing so is worth it because it will also keep you moving forward. 

Now, as I said, my vision and WHY have expanded. The same will probably be true for you. The important thing is to stay focused and know that if you put in the effort, great things can happen.

3. Know Your Audience.

This key is going to be challenging for some, but once you have determined your why it is the most essential.

One of the problems that I see is that individuals try to be all things to all people. Though it seems like a good idea, it’s not something that is sustainable when  it comes to building your business and establishing your brand. 

We must know who we serve and who is going to resonate with what we have to offer. If we don’t take this important step we will be meandering around blindly, jumping from thing to thing trying to find something that sticks. 

Two great examples of individuals who have learned who they serve and stay focused on that are Robert Helm, the creator of the AllSports Headgear and Dr. Velma Bagby, the bestselling author of The Catch Series. 

For Robert the idea for AllSports came from a need that he saw, first with athletes to wipe the sweat from their face as well as give them a way to keep themselves cool. He has in the process tailored the brand so it can fit individuals of all ages and walks of life, making it fashionable, functional and something that stands out. 

The same can be said about Dr. Velma. Her Catch Series was different from her previous books, and she knew exactly the audience she wanted to reach with them. Doing her research, having conversations with her family and women that she met allowed her to craft books that speak to the heart and opened up dialogue about relationships and marriage: exactly what she wanted to achieve. 

Think about what you have to offer and then think about who needs it. As I mentioned, for me it was giving a platform to those without a voice. That means I was not at the time going after those with recognizable names and businesses. If I had I would not only have been going against my why, I would have also been shutting the door on those I hoped to serve.

Again, it might seem like a great idea to go wide from the very beginning, but if we want to be effective, we will identify those we know need what we have to offer and give them our attention. 

4. Know Your Strengths and Weaknesses

No one likes to admit there are things they can’t do, but I have found that recognizing your strengths and your weaknesses is key.

When it comes to your business you need to think of this objectively, because you will need to know the areas where you shine and where you might need help. All of us at some point WILL need help in one area or another of what we do. 

Knowing where you shine will allow you to focus your attention where it matters and bring help for the areas that might be a challenge. The other thing to think about with this key is that time also plays a role. There are things I know how to do in my business, but I CHOOSE to delegate or hire for it because it might not be the best use of my time. 

Another way to think of your weaknesses is that this is also an opportunity for you to work on becoming better. NONE of us can do everything well all the time. Be aware of where there is an area that needs some work (or maybe ask a trusted source), and then look for way to make yourself stronger.

Get MINDING YOUR BUSINESS on Amazon.  

Conversations' 25 Visionaries Changing the World, 2024

 

Meriam-Webster Dictionary defines Visionary in part as "having or marked by foresight and imagination". Conversations is pleased to recognize 25 individuals who are using that foresight and imagination to impact the lives of people all over the world. 

25 Visionaries Changing the World

(Listed in no particular order)

1. Viola Davis, Actress/Producer/Entrepreneur
2. Ed Mylett, Entrepreneur 
3. Evan Carmichael, Entrepreneur  
4. Mary J. Blige, Recording Artist/Author
5. Iris Bolling, Author/Producer
6. Terry Crews, Actor/Host/Author
7. Oprah Winfrey, Talk Show Host/ Author/Entrepreneur
8. Martha Stewart, Entrepreneur/Host/Author
9. Tyler Perry, Producer/Actor/Actor
10. Steve Harvey, Comedian/Actor/Host/Author
11. Luenell, Actress/Comedian/Entrepreneur
12. Tina Siemens, Author/Entrepreneur
13. Robert Helm, Entrepreneur/Author
14. Kerry Washington, Actress/Entrepreneur/Author
15. Gary Vaynerchuk, Entrepreneur/Author
16. Manswell T. Peterson, Author
17. Mario Armstrong, Entrepreneur/ TV Personality
18. Angel Brinks, Entrepreneur/ TV Personality 
19. J. Bolin, Stylist/Entrepreneur
20. Kandi Burruss, Recording Artist/Entrepreneur 
21. Brock Johnson, Entrepreneur 
22. Devon Franklin, Producer/Author 
23. Derek Blanks, Photographer/Entrepreneur
24. Branden Nicholson, Entrepreneur
25. Ruby C. Wight, Entrepreneur/Author

MINDING YOUR BUSINESS WITH Tina Siemens, Historian/Museum Owner/Author

When did you know that you wanted to be an entrepreneur or business owner?

I remember when I was five years old I started asking my grandma questions about her life. I loved two of her antique chairs so much that I asked if I could have those when she passed. Not very many five year-olds are concerned about antique chairs, but I was. I think that was the beginning of my love of history.

Was it an easy decision for you to start? What helped you in the beginning?

This could be a two-fold answer. On one hand it was easy, because I knew that this was my calling. On the other hand, it was difficult, because there are so many moving parts to starting up a museum or becoming an author.

What about your audience? How did you know who you wanted to serve, and how did you go about reaching them?

  My audience is the ones who love history whether in written form or being able to walk in a museum and get information. This is definitely not everyone’s interest, but there is a large group of society that does love history; and that is the group that I am just so grateful to share with.

In today’s society we are so blessed to have social media, which helps greatly with reaching audiences across the globe. I am also fortunate to have friends like Cyrus Webb and his team that help in reaching a larger group of people that enjoy history, along with many features, newspaper advertisements and interviews! I feel like my message is being heard and is reaching audiences that I would have only dreamt about 20 years ago. 

What has been the most rewarding aspect of your journey?

Just knowing that I have the privilege of sharing my passion with others and seeing/hearing their gratitude of learning something new after what I have shared with them.

Can you share some of the challenges?

I think the biggest challenge to anything that we start is getting out of my own way. As a human being it is easy to talk yourself out of something if the confidence is not there.      

There are also the financial challenges of starting a brand new project. This can often be a dream killer, but if you're passionate about your dream you will find a way to finance it even if it takes years to do. Like they say, you don’t have to eat the whole elephant at once. Doing it in smaller increments is achievable. 

Life happens and it is often tempting to abandon one’s dream,  even after I had made headway for many years. Circumstances changed in my life that caused me to temporarily hold off from pursuing things I wanted to do, but my motto is “some people never give up”!  

The world is changing daily. How have you been able to keep up with the changes in your area?

Yes, these changes challenge me to really concentrate on my delivery method. Without challenging myself I would become stagnant, so I embrace changes for this fact that it allows me to think outside of the box by trying new ways.    

I have switched to doing a lot more on social media via reels, posts, live interviews, as well as offering in-house lessons to different groups of people has been very rewarding. 

Social media has propelled the awareness of all that I do to a level that I would never have been able to achieve on my own. Because of social media one can reach an online audience and have interaction with people that would not very-likely drive through my small community. Through social media I have been able to reach an audience that is now willing to drive to the museum and aid with hands-on activities and adding validation to the history that I have on display or speak about. Social media is epic in getting the word out in the 21st century.

Thank you so much for all you do, Tina. What advice do you have for others looking to start their own business or become an entrepreneur?

 I would say just do it, and surround yourself with people that you love and that are willing to lend a helping hand or simply support you emotionally along the way as you achieve your dream! Teamwork makes the dream work.

Contact Information

seminolethebook@gmail.com

k.siemens@yahoo.com

info@wtlhm.com

 https://wtlhm.com/

 https://www.seminolethebook.com/

MINDING YOUR BUSINESS Spotlight with Dr. Velma Bagby

Profession:  Bestselling/Award-Winning Author, Certified Dating-Relationship Coach, Professional Christian Speaker, CEO of Adoni Publishing, LLC

When did you know that you wanted to be an entrepreneur or business owner?
It wasn’t something I initially set out to do. It became a natural progression after becoming a first-time author. I purchased a publishing package from a hybrid publishing house for my first book. After that experience and getting to know the publishing world, I felt it was right to self-publish.

Was it an easy decision for you to start?
It required me to research and learn as much as possible about the writing business. I read self-help books and participated in workshops to determine the best course.  

What helped you in the beginning?
While reading self-help books, I ran across a recommendation to establish an LLC for writing. I began researching the requirements to move in this direction, which resulted in my establishing Adoni Publishing, LLC, obtaining my license, and completing other registration requirements.

What about your audience? How did you know who you wanted to serve, and how did you go about reaching them?
 I was always aware of my audience from the beginning. My focus is an audience of single women interested in preparing for marriage. My passion has always been to help women be the right mate, to discover the right mate. What I did not anticipate was an audience of married couples who expressed excitement learning from my stories, which helped them reset their marriage based on the tips they discovered. Also added to my audience unexpectedly were the male readers who expressed their needs.

What has been the most rewarding aspect of your journey?
Hearing the response to the book or a story or receiving feedback about how someone saw themselves in a story and was able to make changes in their lives as a result. I also enjoyed hearing others purchase books for people they knew who would benefit from reading them. My favorite responses are: 1) An interviewer who responded, “Where was this book when I was dating? I dated all the fish characters in the book.” And 2) A woman who said she is now comparing the meeting she meets to the characters and asks herself, “Now, which fish are you?”

Can you share some of the challenges?
Most of my challenges involved determining what I needed to do to publish my books independently. The self-publishing world was unfamiliar territory, and I had a considerable amount of information to digest quickly.

The world is changing daily. How have you been able to keep up with the changes in your area? Stay current by connecting with fellow authors and writers’ groups. Gain wisdom from the blogs of those you admire. Also, I’ve always written with God’s guidance. Every decision, which book to release at a given time, what topic to address and how to structure my writing activities around a business are made through prayer and guidance.

What role has social media played in helping you grow your business and reach your audience? 
 I continue to learn as much as I can about social media and its impact on my writing. It’s easy to monitor my posts and interviews, check analytics, and track sales based on these activities. The analytics and sales also help direct my focus.

What advice do you have for others looking to start their own business or become an entrepreneur?
Take your time to research your vision. Look for others in the same line of business that you can emulate or glean wisdom from. What we do is not competitive because every business is different. So, connect and establish relationships based on your goal. Business relationships are just as valuable as your audience.

Contact Information

Facebook: https://www.facebook.com/DrVelmaB

Instagram/Author: https://www.instagram.com/drvelmabagby_author

Twitter: https://www.twitter.com/BagbyVelma

YouTube: https://youtube.com/@drvelma-bagby

MINDING YOUR BUSINESS Spotlight with Dr. Norma McLauchlin

 

Meet Dr. Norma McLauchlin, a serial entrepreneur whose journey is a testament to the power of passion, perseverance, and community. From a young age, Norma was captivated by the world of entrepreneurship, inspired by her family's small farming business.

 This article delves into her story, highlighting her motivations, strategies, successes, and challenges. 

How Dr. Norma knew she was interested in entrepreneurship: 

The answer traces back to her early years—the desire to create innovative solutions and lead ventures for herself. From the age of six, I mowed the yards in the neighborhood, worked on other farms on days off, and grew produce for the grocery store that I could not enter from the front door. Norma always had a burning desire to earn money and be the boss. Watching her parents manage their small farm business, she saw firsthand the dedication, freedom, and community impact of being bosses. This powerful early experience instilled in her the values of hard work, determination, and the transformative power of entrepreneurship. 

Starting a business is never easy, and Norma's journey was the same. "It was challenging, but her strong passion for innovation and the support from her family and mentors made it easier," she recalls. Her family drilled the sense of ownership as an absolute must for freedom and survival. From a young age, her family taught Norma to ensure her name was on all ownership documents and kept safely in a fire-retardant safe. The unwavering belief of her parents and access to a supportive entrepreneurial community played crucial roles. "The determination to solve real-world problems and create a positive impact in my community were driving forces that helped me overcome initial obstacles," she adds.

Understanding your target audience:

Norma's approach to identifying her audience involved extensive market research, drawing from personal experience, and a deep understanding of community needs. Based on her educational knowledge, Norma knew she had to have concrete data to make informed decisions about her target market.  "I conducted market research to understand demographics, preferences, and needs," she explains. Additionally, she leveraged insights from her involvement in numerous small businesses and engaged in direct conversations with community members. Norma also utilized social media, community events, and local partnerships to build brand awareness and trust. Offering pilot programs and gathering feedback allowed her to refine her offerings to better meet audience needs. 

Rewards of the journey

One of the most rewarding aspects of Norma's entrepreneurial journey has been witnessing the tangible impact of her ventures on both individuals and the community. Norma's commitment to equity in education stems from her childhood experiences. Her grandparents played a vital role in her passion for reading and education, with both strongly emphasized in her home. Norma played a significant role in her community when school integration became a priority. Following the lead of the Junior NAACP in her community, she integrated the local white high school, setting a precedence for her community.

Decades later after completing a 21/2 tour in the Women’s Army Corp, Norma's resume' reflects her commitment to quality education, as she has taught children on an Indian reservation, held a leading role in the collegial community, started New Life Christian Academy, founded Chosen Pen Publishing, and recently undertaken the adoption of two primary schools and an orphanage. She has also planted Forgiveness Gardens in South Africa and Botswana. She is conducting research on the first women of politics in Botswana for a future publication. Norma displayed her mission to support children's literary success in her recent passion for writing books for children translated into Spanish, French, and Swahili as she continues to champion education.

Dealing with challenges:

Financial Hurdles: It's essential to manage finances wisely and explore alternative funding options, such as grants and startup-specific loans. Competition.

Market Saturation: To stand out, focus on niche areas, or offer unique products/services. Norma’s niche platform is forgiveness named Forgiveness Across Borders. 

Building a Reliable Team: When hiring, emphasize cultural fit and motivation to enhance team dynamics and productivity. Norma learned that growing involves increasing human resources. Although difficult, she now manages a multifaceted organization.

Keys to adapting to a changing landscape:

• Invest in continuous learning.

• Attend workshops.

• Use digital tools to streamline operations and improve the customer experience. 

• Implement a structured work-life balance.

• Set boundaries.

• Delegate tasks effectively to prevent burnout and maintain healthy relationships. 

Adapting to the fast-paced changes in the business world has been essential. Norma prioritizes continuous learning and staying informed of industry trends and technological advancements. Attending workshops, participating in webinars, and networking with industry experts helps her stay ahead of the curve. Additionally, she leverages digital tools and platforms to streamline operations, improve customer experiences, and maintain a competitive edge. 

Advice for others:
 The entrepreneurial journey is far from easy, but it is gratifying. Norma’s advice to those considering this path is to remain passionate and persistent. Leverage the support of your community, continuously seek knowledge, and always aim to make a positive impact. Embrace the challenges as opportunities for growth, and remember, the journey of entrepreneurship is as much about personal development as business success. 

Contact information

Email: firstladynorma@chosepen.com

www.chosenpen.com

Http://twitter.com/NormaMclauchlin

HTTP://facebook.com/chosenpublishing

HTTP://instagram.com/chosenpenpublishing

MINDING YOUR BUSINESS with Dr. Teresa A. Smith aka Dr. TAS

 

Dr. Teresa A. Smith, aka Dr. TAS

Dr. Teresa A. Smith wears many hats, including being an Assistant Professor, best-selling author, home cook, personal development coach, empowerment speaker, talk show and podcast host as well as a radio contributor.

When did you know that you wanted to be an entrepreneur or business owner? 

From a young age, I had dreams of becoming a business owner. I closely observed my dad's actions while working with him in his small convenience store. The dream became a reality in 2006.

Was it an easy decision for you to start? What helped you in the beginning? 

Completing the paperwork to incorporate my business was simple, but getting it off the ground was a struggle. In the early stages, I was fortunate to have friends who were successful business owners and acted as mentors to me.

What about your audience? How did you know who you wanted to serve, and how did you go about reaching them? 
My goal was to assist individuals seeking a unique path toward their dreams, embracing religious and non-religious approaches. Some clients came about organically through my network, while others were referred to me.

What has been the most rewarding aspect of your journey? 
The most rewarding aspect of my journey is seeing my audience grow personally, professionally, and academically.

Can you share some of the challenges?
Business owners face challenges such as limited staff, finding reliable outsourcing options, leveraging technology, fostering innovation, prioritizing customer needs, and implementing agile processes based on real-time feedback and changing market conditions.

The world is changing daily. How have you been able to keep up with the changes in your area?
To stay current in my field, I focus on training, embracing technology, assessing my metrics, analyzing trends, staying adaptable, and seeking feedback and collaboration.

What role has social media played in helping you grow your business and reach your audience? 
Social media has helped my business expand globally, beyond just my community, state, and region, thereby leveling the playing field and allowing me to reach a much larger audience. 

I've worked with and served individuals without ever meeting them in person, yet the established connections have only gotten stronger as time has passed.

What advice do you have for others looking to start their own business or become an entrepreneur?
My advice for aspiring entrepreneurs or new business owners is: First, embrace the fact that you don't know everything and commit to continuous learning in your field. Second, embrace the constant change and learn to accept it quickly. Third, seek out mentors who can guide you. Fourth, please don't underestimate the importance of marketing and social media marketing for your business; it's essential. Fifth, stay committed to your passion, mission, and values. Sixth, be ready to adjust and keep up with the changing world. Seven, embrace collaborative partnerships without fear. Eight, learn to be comfortable with making mistakes, as it is a crucial part of the learning process. Nine, be kind to yourself as you navigate the path of entrepreneurship. Then, prioritize self-care so you can effectively manage your business.

 

Contact Information:

Email Address: drtastronger@gmail.com

Website: www.askdrtas.com/

LinkedIn: www.linkedin.com/in/drteresaasmith/

YouTube: www.youtube.com/c/DrTAS

Facebook: www.facebook.com/drtastronger

Instagram: www.instagram.com/DrTeresaSmith

Twitter: www.x.com/AskDrTAS1

[To You, From Me] Minding Your Business Into 2025

 What a year this has been! 

As I reflect on 2024, I am humbled and excited about all that Conversations Media Group and I have been able to accomplish. 

I was able to travel across the country, interviewing amazing individuals who are living their dreams daily. I was recognized on a few occasions for the work I do in media and the literary worlds, including receiving the Trailblazer Award by RRAW and the Presidential Lifetime Achievement Awards from Chosen Pen Publishing. 

Though I am happy about where we are, I know that 2025 will require even more of me as well as you, the reader. WE can't rely on what we have done to sustain us in the new year. We have to roll up our sleeves and get to work with the goal of 2025 being the best year yet. 

This issue of Conversations Magazine shares highlights of our year as well as conversations that have made 2024 a year to remember. It is my hope that you will also take time to reflect on the year that was, and start making plans for the year ahead. 

Here's to a year of new beginnings, new milestones and a new mindset as we face whatever comes our way. It all begins right now. It all begins with YOU.

Happy Reading! 

Cyrus Webb, Editor-In-Chief

Conversations Magazine/ Mississippi Success Magazine 

Conversations' Top 10 Books for Young Readers, 2024

 

For over 20 years it has been the honor of Cyrus Webb and Conversations to share books that all ages can enjoy. This year's Top 10 Books for Young Readers truly has something for everyone. Each will entertain and inspire you, regardless of your age. Enjoy! 

Conversations' Top 10 Books for Young Readers, 2024 (Listed in no particular order)

1. When We Flew Away by Alice Hoffman (Scholastic Press)
2. Dear Dad by Jay Jay Patton (Kaepernick Publishing)
3. Gracie Under the Waters by Linda Sue Park (Harper Collins)
4. Weirdo by Tony Weaver, Jr. (First Second Books)
5. The Girls of Skylark Lane by Robin Benway (Harper Collins)
6. On a Wing and a Tear by Cynthia Leitich Smith (Harper Collins)
7. Amari and the Despicable Wonders by B. B. Alston (Harper Collins)
8. The Adventures of the Care Squad by Kenya Parks (HMD Publishing)
9. Swinging Into History by Karen L. Swanson (Calkins Creek)
10. Meet Me in the Middle by Gary Vaynerchuk (Harper Collins)

Conversations' Top 50 Fiction Books of 2024

 Conversations Media Group is excited to share its Top 50 Fiction Books of 2024.

Conversations' Top 50 Fiction Books of 2024 (listed in no particular order)

1. Force of Nature by Ann E. Burg (Scholastic Press)
2. To Die For by David Baldacci (To Die For)
3. After the Red Carpet by Patricia Leavy (She Writes Press)
4. All That Really Matters by David Weill (Rare Bird)
5. Soul Dancing by Gail Priest (Red Adept Publishing) 
6. Flipping Boxcars by Cedric Kyles (Amistad/ Harper Collins)
7. Table for Two by Eliot Parker (Colorful Crow Publishing)
8. The Pelican Tide by Sharon J. Wishnow (Lake Union)
9. Watch Where They Hide by Tamron Hall (William Morrow)
10. The Greatest Thing by Patti Flinn (Gilded Orange Books)
11. You Shouldn't Be Here by Lauren Thoman (Thomas & Mercer)
12. The Lost Van Gogh by Jonathan Santlofer (Source Books)
13. Identity Unknown by Patricia Cornwell (Grand Central Publishing)
14. The Queen of Sugar Hill by ReShonda Tate (William Morrow)
15. Fatal Intrusion by Jeffery Deaver and Isabella Maldonado (Thomas & Mercer)
16. Take Two, Birdie Maxwell by Allison Winn Scotch (Berkley)
17. You Will Be Peter by Jerry Lathan and Steven Manchester (Forefront Books)
18. Behest by Inez Reilly (Inez Reilly)
19. The Daughter Between Them by Alretha Thomas (Diverse Arts Collective, Inc.)
20. Not What She Seems by Yasmin Angoe (Thomas & Mercer)
21. Closer to My Dreams by Iris Bolling (Siri Austin Entertainment)
22. The Puzzle Box by Danielle Trussoni (Random House)
23. The Undercurrent by Sarah Sawyer (Zibby Books)
24. Back Down Memory Lane by Lamartz Brown (Life Lyrics Entertainment)
25. Daughter of a Promise by Jeanne McWilliams Blasberg (She Writes Press)
26. Christa Comes Out of Her Shell by Abbi Waxman (Berkley)
27. Drop Dead Sisters by Amelia Diane Coombs (Mindy Book Studio)
28. The Silent Watcher by Victor Methos (Thomas & Mercer)
29. Boss Lady by Ali Frank & Asha Youmans (Montlake/ Amazon Publishing)
30. The Wild Road Home by Melissa Payne (Lake Union)
31. All Our Tomorrows by Catherine Bybee Montlake/ Amazon Publishing)
32. The Accomplice by Curtis "50 Cent" Jackson with Aaron Philip Clark (Amistad)
33. California Dreaming by Noa Silver (She Writes Press)
34. The Chaos Agent by Mark Greaney (Berkley)
35. The Waw by Jacqueline Gay Walley (Etruscan Press)
36. The Many Mothers of Ivy Puddingstone by Randy Susan Meyers (Koehler Books)
37. Fortunate Son by Andrew Bridgeman (Mission Point Press)
38. Now Look by Sydney Lea (Down East Books)
39. Fake It Till You Make It by Siera London (Forever/Hachette Book Group)
40. Amy Unbound by Martin Sneider (Jewish Leaders Books)
41. Innocent Intent by K. C. Mills (Black Odyssey)
42. A Wolff in the Family by Francine Falk-Allen (She Writes Press)
43. The Truth According to Ember by Danica Nava (Berkley)
44. American Prophet by Jeff Fulmer (Jeff Fulmer)
45. Gathering Mist by Margaret Mizushima (Crooked Lane)
46. In the Air Tonight by Marie Force (Blue Box Press)
47. Beyond Reasonable Doubt by Robert Dugoni (Thomas & Mercer)
48. Lifers by Keith G. McWalter (Spark Press)
49. Walk the Web Lightly by Mary Pascual (Spark Press)
50. The Grandest Garden by Gina L. Carroll (Spark Press)

Conversations' Top 50 Non-Fiction Books of 2024

Conversations Media Group is excited to share its Top 50 Non-Fiction Books of 2024.

Conversations' Top 50 Non-Fiction Books of 2024 (listed in no particular order)

1.  Master of Me by Keke Palmer (Flatiron Books)
2. The Power Dressers by Michele Grant (Thales Publishing)
3. Bright Eyes by Bridey Thelen-Heidel (She Writes Press)
4. Sorry For the Inconvenience by Farah Naz Rishi (Mindy's Book Studio)
5. Farm Family by Jane Lee Rankin (Apple Hill Farm Press)
6. Graciously Speaking by Ciara Ijames (Ciara Ijames)
7. Night of the Hawk by Lauren Martin (She Writes Press)
8. Audacity by Edward J. Goode II (CEO Publishing)
9. Shine Bright Anyway by Faith Broussard Cade (Harper Celebrate)
10. And Then We Rise by Common (Harper One)
11. The Housekeeper's Secret by Sandra Schnakenburg (She Writes Press)
12. The Miracle on Corcoran Street by Dr. James A. Anderson (Chosen Pen Publishing) 
13. It's Okay Not to Be Fabulous Every Day by Ally Dalsimer (Telemachus Press)
14. The Bodies Keep Coming by Brian H. Williams (Broadleaf Books)
15. All You'll See Is Sky by Janet A. Wilson (She Writes Press)
16. The Book of Moses by Moses Mattox (Williams Commerce LLC)
17. Across the Street, Around the Corner by Mary Lea Carroll (Clyde Custom Publishing)
18. The Jazz Men by Larry Tye (Mariner)
19. Brand It Like Serhant by Ryan Serhant (Hachette Books)
20. Meet Me in Mumbai by Lovelace Cook (Whisperwood Publishing)
21. Day Trading Attention by Gary Vaynerchuk (Harper Business)
22. What They Never Told Us by Gail Lukasik (Skyhorse Publishing)
23. The Catch Book of Fools by Dr. Velma Bagby (Adoni Publishing LLC)
24. Flying Over 50 at Any Age by Makeda Smith (Makeda Smith)
25. Before I Let You Go by Angelo Ellerbee (HOV Publishing)
26. The Evolving Roles of Fathers by Dr. Norma McLauchlin and Scott Tucker McLauchlin (Chosen Pen Publishing)
27. This Ordinary Stardust by Alan Townsend (Grand Central Publishing)
28. Becoming the Shero: The Motherhood Mantle by Dr. Anissa Short and others (Chosen Pen Publishing)
29. Still True by Reagan E. J. Jackson (Hinton Publishing)
30. Solace by Cornelia Maude Spelman (Jackleg Press)
31. Writing a Book Is the Easy Part by Manswell T. Peterson (Manswell T. Peterson)
32. Blindsighted by Rich Christiansen (Mountain Grabbers Press)
33. The Power of I Am by Angela Anderson (Angela Anderson Presents)
34. I Did a New Thing by Tabitha Brown (William Morrow)
35. Girl, Uncoded by Brandi Dredge (She Writes Press)
36. Long Haul by Frank Figliuzzi (Mariner)
37. Wild Life by Dr. Rae Wynn-Grant (Zando/ Get Lifted Books)
38. Restored by Tracy Glass (Bold Vision Books)
39. K.E.E.P. P.E.D.A.L.I.N.G by Karon Joseph Riley (13th & Joan)
40. American Negra by Natasha S. Alford (Harper)
41. Life Out Loud! & Take Up Space: The Publicity Edition by Tawanna Chamberlain (The Posh Publicist)
42. Us, After by Rachel Zimmerman (SFWP)
43. Trial By Ambush by Marcia Clark (Thomas & Mercer)
44. From Chaos to Calm by L Marie (L. Marie)
45. Being Black In America's Schools by Brian Rashad Fuller (Dafina/Kensington)
46. Man You Are Crazy by Christopher Anderson and Kevin P. Donaldson (Mediacasters Publishing House)
47. Nobody's Sleeping by Bijoy E. John, MD (Morgan James Publishing)
48. Animals I Want to See by Tom Seeman (Post Hill Press)
49. You'll See by Suzanne Groves (Black Rose Writing)
50. Way of the Cobra Couples by Michele & Sean Kanan (FLiP Creative, LLC)

[To You, From Me] Celebrating 18 Years of Conversations

Thank you.

It seems appropriate as I am celebrating the 18th anniversary of this magazine that began in my parents' living room back in 2006 that I give the credit to where it belongs: with God and then you, our readers. 

Conversations Magazine and I have grown a lot together over the years. Both of us had humble beginnings, yet through hard work, dedication, persistence and faith we have reached places that have truly seemed impossible through human eyes. 

This magazine that you're reading began as a blog on Blogger---a place you can still read it for free---and then went to print, with my small budget allowing me to get copies done at my local Office Depot before now having the largest online retailer Amazon distribute it to the world. For me it has always been a passion project, all because I was ASKED in the beginning for it. I didn't know how it would grow or how long it would last, yet here we are.

In this issue I have included what is in many ways a time capsule from the past 5 years. Many of the interviews appear as when they were first conducted, with the years included for context for you. During the pandemic the Conversations brand grew and allowed me to interview individuals who had been too busy or unreachable before for the interviews. You'll read conversations with individuals like Columbus Short, Luenell, Michael Jai White, Preston James Hillier, Laila Ali, Stedman Graham and others who have impacted the world through their gifts. 

You will also be reintroduced to individuals like Dr. Velma Bagby, Tina Siemens, Iris Bolling, Dr. Teresa A. Smith and Chris and Kate Thurman who I have had the pleasure of working with over the years. 

Finally, there are brand new interviews with Stacey Thomas, Chris Collier and William McCreary. I'm excited about your getting to know them.

Enjoy this issue and the history it represents. It would not exist without you. 

Happy reading! 

Cyrus Webb, Editor-In-Chief,

Conversations Magazine/ MS Success Magazine

[AUTHOR SPOTLIGHT] Earl Hall's MIND YOUR BUSINESS

Having an idea for a business is great. Starting a business is commendable. Running a business---especially one that is going to last---is a process. That is why it is important to take steps that ensure you are set up for the long haul. Enter the resource that is MIND YOUR BUSINESS by Earl Hall. 

I've known Earl for over a decade, and it's been great seeing him navigate the world of business and share the process. That is continued in MIND YOUR BUSINESS where he not just shares "10 Simple Insights to Business Success" but the challenges you have to watch out for and overcome to get there. 

Everything from finding your space to run your business and setting the boundaries to do so as well as realizing what tools you need to utilize to make what you want to do work---these and more are explored in the book. It stresses the importance of being audience and customer focused while not leaving yourself behind, something that is not always easy. 

For those looking for the tools and push to not give up on what you are building, MIND YOUR BUSINESS by Earl Hall delivers just that. 

Get your copy on Amazon. 

Stacey Thomas: Walking the Walk and Talking the Talk Towards Her Purpose (2024)

 

by Cyrus Webb

Sometimes we meet someone who doesn't fully see how great they are. Stacey Thomas has been one of those people in my world. I've been on this road in media for 21 years, so I know it's a marathon and not a sprint. It can be frustrating, however, when things don't happen as quickly as we would like. Stacey knows this all too well. What matters, though, is what we decide to do in those situations. 

In this honest conversation Stacey talks about what helps her to keep walking the walk and talking the talk when it comes to her purpose and using her platform for good. 

Stacey, you and I first connected because of your work as an author. What has it been like to share with the world your other gifts?

It's been a surprising journey as an author. Writing my first book stemmed from a dare by friends—they encouraged me to stop sharing stories just among them and to share them with a wider audience. To my surprise, I discovered that others, not just my friends, enjoyed reading my stories. Every time someone tells me they’ve read my book and shares their thoughts about my writing, it brings me so much happiness.  Being an author has also connected me with people I would never have met otherwise. It's incredible how writing creates connections that enrich my life in ways I never imagined.

What has given you the courage to pursue your passions, even when it’s not easy?

When it's not easy and I try to let go of pursuing my passions, God shows up with something or someone that reminds me not to give up. I have learned that nothing worth having is easily obtained. I gain motivation by learning from others and hearing their stories. I have a Publicist, Cyrus Webb, that believes in me enough to share his platform to show me that I can do more. He teaches and accepts no excuses.   Above all, I remind myself that God will do His part, and I have to do mine. Fear blocks blessings, but faith brings blessings

Thank you for the compliment. A lot of people are getting to know you from our show The Stacey Thomas show. How did it start?

Once I stopped worrying about how I looked on camera or how I should speak, I started doing Facebook Lives. As my audience grew, I decided I wanted to have conversations with others about what they were doing—not just to promote them, but also to motivate, inspire, and entertain both my audience and myself.  I reached out to people—honestly, they were individuals with larger platforms who had nothing in common with me as an author—but they said YES. I wasn’t focused on their follower count; I genuinely wanted to hear their stories.  Those "yes" made me realize I could host a talk show. Not one like the news, where you just get a summary. A platform where I could truly bring the story.

You talk a lot about your mom and ALS. Why is advocating so important for you?

When my African American mother was diagnosed with ALS, a neurodegenerative disease that affects the muscles and takes away the ability to walk, talk and eventually breathe; neither our family nor our friends had ever heard of the disease. After researching, asking questions, and navigating different agencies, I quickly realized that even the people at these agencies often don’t know the correct answers. This taught me how crucial it is to advocate for ourselves. When you don’t know about something, it’s hard to know where to turn for help, get answers to your questions, or learn how to properly care for a loved one. My goal is to ensure that others get the correct information they need—whether it’s from me directly or someone I can refer them to. The media has done little to educate African Americans and other minority groups about ALS, also known as Lou Gehrig’s disease. 

You seem to love creating in lots of areas. What inspires you?

My creativity is inspired by true life events, relationships, and the dreams that run through my mind before I fall asleep at night, as well as moments of peace while sitting or driving.  The messages on my inspirational shirts and mugs, I believe, are things God shares with me—not just for myself, but to share with others as well.

Social media is something we all use to share the work we do. How has social media helped you in reaching your audience?

Social media has allowed me to reach people I never could have connected with otherwise. When others I’ve connected with share what I’m doing, it helps me grow my brand and expand my reach.  Going live on social platforms gives me the opportunity to showcase my passion for what I’m doing and what I’m advocating for. It has also become a space where I can learn from those I follow and build positive connections with others.

Has it become easier for you to say you are proud of yourself?

Yes, it has become easier to be proud of myself. I’ve realized that everything I have done, am doing, and will do are accomplishments—because I didn’t let fear or my own doubts sabotage my ability to use my gifts to bless not only myself but others as well.  Fifteen years ago, I would never have imagined I’d become an author, advocate, talk show host, and independent film producer—or that I’d know how to do these things,  connect with people who could teach me along the way and have a PR!  I can’t help but smile when I say my name and think about everything I’ve accomplished.

What has the reflection over the past year been like for you?

Reflecting on the past year, all I can say is, WOW!  Hiring Cyrus Webb as my PR has led to some amazing things. Looking back at how I was promoting and connecting with people, I’ve learned to do both much better.  My audience has grown, and I’ve had incredible guests that I never would have had the opportunity to connect with if I hadn’t hired a PR professional. My confidence has soared, and as I reflect, I feel even more determined to continue growing both as a person and as a brand.

Thank you again for the kind words. It's great to be on the journey with you, Stacey. What are you looking forward to going into the new year?

I am excited to see what God has in store for me now that I’ve decided there is no longer space in my life for fear, doubt, or procrastination. I’m thrilled about growing into being my own boss and doing what I love. I’m also looking forward to speaking at live events and sharing both my mom’s story and mine.

Thanks for all you do, Stacey. How can our audience stay connected with you?

Thank you, Cyrus Webb, for this interview.  I can be reached by email at iamstaceythomas@gmail.com, on Instagram @iamstaceythomas, Facebook: IamStacey Thomas, YouTube: Stacey Thomas Talk Show, and through my website at www.iamstaceythomas.com.

William D. McCreary: Building a Legacy One Day at a Time (2024)

 by Cyrus Webb

I was introduced to William D. McCreary through a mutual Facebook friend, and I was instantly impressed with his passion for the work he was doing as well as his desire to build something for his family. 

As an entrepreneur, author and father, he is reminding us all of what is possible. 

William, first of all let me say I'm glad to be working with you in sharing your gifts with the world. What has it been like for you to reflect on this year? 

Thank you for this opportunity. 2024 has been amazing. Never would I in a million years I think I'd be where I am. I am also glad to be a part of the Conversations (Media Group) family. 

When did you know that you wanted to start a business and work for yourself? 

I wanted to start a business after serving in the Army. I also wanted to start a magazine back in 2005, but it never took off. I then used the name V.A.P (Very Awesome People) and created something for myself. 

In our interviews together you have talked about being a father. How has being a father motivated you when it comes to pursuing your goals and dreams? 

My son has become the motivation for me when it comes to creating this brand. I am doing this for him. He is definitely the reason for my drive for the dream that is the new brand V.A.P.!

Tell our readers about your books and what inspired you to write them. 

My books: "A Little Boy and a Dragon" & "My Dad is a Big Truck Driver" are something I wanted my kids to enjoy and think of after my time here is done. I wanted to share stories that could entertain but also share great lessons. 

A lot of people allow fear to stop them from pursuing their goals and dreams. What has helped you to keep going in your life in spite of the fear? 

I think about the story of "David and Goliath". I wondered how he felt going up against this giant. I then apply it to my life. If he gained the courage to slay this monster then I could gain the courage to chase my dream.

Looking forward to 2025 what are you excited about? 

Looking into the near future of 2025 I'm excited to see what it may bring when it comes to my books and my merchandise reaching a new audience. I am also looking forward to speaking engagements and doing things to motivate the youth. 

What advice do you have for others when it comes to pursuing their own goals? 

The advice I have for others is it's never too late to try. Take one step at a time. You never fail if you try.

Congratulations again, William. How can our readers stay connected with you and what's happening with your business? 

They can reach me on all platforms: Facebook, Instagram and TicTok. Also they can find out more about me and my merchandise on my website tdd-dropshop.com/vap

Take Ten with Media Personality/Coach Chris Collier (2024)

by Cyrus Webb

I have known Chris Collier for years, but we just met in person this year during his BRANDING BILLIONS conference in Atlanta, GA. It's been great watching his journey unfold, going after his own goals and dreams while being a resource for others. 

In this conversation we discuss the year, the journey and what's to come. 

Chris, great to have you share a bit of your story and your year with us. It was great meeting you in Atlanta earlier this year at your conference. What has it been like to look at 2024 and all you’ve been able to do?

Well it’s been a whirlwind of a year---you and Conversations being a big part of it---but we are just beginning. There are more people who want and deserve success in the online space. We have had 2 conferences, a bunch of interviews, did quite a bit of training, and many podcasts. It was and continues to be our focus to serve others.

Have you always known that you were meant to be an entrepreneur?

Not always, but close to it. At 9 yrs old I began to be a paperboy serving people by delivering their newspapers to them, collecting their payments. It wasn’t a job. It was a experience, teaching me the importance of freedom, leadership, and the spirit of free enterprise 

Marketing can be a challenge in the world we live in. What has helped you to find your niche and your audience?

Focusing and niching further down. I went from being a general digital marketer to focusing on YouTube and gaining traction through the narrowing of my view. We want to help as many as we can, but to do that we need to focus on a very limited space and expand that over time so that we do not face overwhelm or many other obstacles to our goals. 

Social media has kept us connected, even though we have only met once. What do you normally say to entrepreneurs about the importance of a social media strategy?

Be uniquely you, have fun, try meeting and making new friends. All the strategies in the world don’t help if you are not someone they like, know and trust. If you don’t reach your goals, start over and try again until you reach them, or until you find a path that leads you and others to success!

You recently did a training on YouTube. I found it to be helpful and informative myself. How important has YouTube been to your building your business?

For social media and digital marketing purposes I have chosen it to be my cornerstone of my “internet business”. I love it, because it is the closest thing we have to being in the room with someone. When you watch someone, you start to feel like you know them and unlike TV shows or movies, the person most YouTubers play is themselves not someone else!

Challenges come to all of us. What has helped you to navigate the tough times and keep going?

I have found perspective matters most! Even though there were some great highs this year, there were also a few lows and if I were to focus on them I would be overtaken by them! I choose to focus on the great things, on the good things that give me joy, and peace in achieving them. Even if all that was taken away, I still have my family and what God has allowed me to become! I choose to be grateful and joyful!

Your show Conquer with Chris is now accepting new guests. Tell us about the premise and what it’s been like to share the stories of others.

The premise is “success leaves clues,” and that by listening to how others have conquered and overcame, that you, too, can overcome! We want to help as many people to succeed as possible, but they have to be willing to search to find it! Our current mission is to help reach 12.5k subscribers on YouTube, helping them to hear and become successful in their own right!

What are you looking forward to as we look ahead to 2025?

I have so much to look forward to in the new year. We are experiencing growth now, we will continue to grow throughout 2025 and beyond! I am planning to help thousands of people in the new year, have more guests on Conquer With Chris, help others reach their audience and their goals! As far as the coaching/course side of things, we are preparing to help more make 2025 both impactful and profitable.

What advice do you have for others when it comes to pursuing their goals and dreams? 

Be decisive in making decisions but slow to change them. If something is not working the way you want it to, don’t quit. Pivot! You can and will be successful if you are ready to serve, and then keep serving! Don’t keep score. Instead keep helping others. It will come back to you!

Thanks again for the time, Chris. Continued success to you. Let our readers know how they can stay connected with you.

● On Youtube.com/@ConquerWithChris 

● Facebook: fb://profile/1084911368

● Instagram: @ConquerWithChris 

LaWanna Bradford: Building A Business and Brand One Day at a Time (2020)

by Cyrus Webb

I've known LaWanna Bradford now for over a decade, and it's been great to see not just the ways she has grown her business but also empowered others along the way. As the founder of The Bradford Group and through her work  with the Celebrate You community, she displays through example what happens when you work hard, push forward and inspire along the way. 

In this conversation we discuss her work up to this point and what she hopes others realize about what they can achieve. 

(Note: LaWanna and I FINALLY had a chance to meet in person in 2024 in Atlanta after years of trying to make it happen!) 

LaWanna, it’s great to catch up with you again. You have been able to find your own path when it comes to entrepreneurship and success. Why has it been so important for you to help others, in particularly women to do the same?  
I have always enjoyed helping others, particularly women who are navigating their careers and developing their businesses. I understand the struggles of both the professional and entrepreneur, and have personally navigated many turbulent waters in both of these areas. As such, I believe that I have acquired a wealth of experience that can serve to guide and support women so that they are positioned to avoid the mistakes that I made and achieve their respective goals with minimal pain.

My mindset is rooted in the following advice from my mother, which is to “learn from the mistakes of others because you cannot live long enough to make them all yourself.” I hope that at the end of the day women are able to learn and grow from my experiences and my challenges

Have you always known that you were meant to be a leader? When did it become the clearest to you?
I believe that everyone is a leader in some context of their life. Some have a higher call that has them at the forefront addressing issues and leading causes.  Leadership as you know, extends far beyond the official title or position that one may hold. When I look back on my life, I have always been one to influence, inspire, and be a voice to those who feel they do not have a voice. In recent years I think things started to become clearer and my leadership path more defined as I began to revel in my authenticity and my truth.

Today in my leadership roles as a chapter leader of a national women’s organization and founder of the Celebrate You Women Embracing Wellness & Life movement, I pray that my leadership character is demonstrative in my service, humility, self-control, humor, and positive attitude toward life and others.

Who are some of the leaders you have been inspired by? 
There are several from whom I received inspiration. The ones that immediately come to mind are Shirley Chisholm, Nelson Mandela, Gloria Steinem, and Oprah.  What these four all have in common is their global fight for women’s rights and for those who are disenfranchised.  One of the quotes that I love from Nelson Mandela is, “Freedom cannot be achieved unless the women have been emancipated from all forms of oppression.”

In 2019 you definitely brought women together to inspire, motivate and empower them. What has it been like to have these offline events? 
It has been quite exciting to have people who are willing to come offline and engage in a face-to-face platform.  I have found that through this type of interaction, women are allowing themselves to be more vulnerable and more authentic than on a social platform. These groups take the spotlight off of them, if you will, and creates a level of intimacy that allows transparency and trust to blossom.

Through our Celebrate You offline events, I have found that the notion of “sisterhood” is one that is not only expressed, but felt and experienced by those who participate.

We have talked about fear before on the radio show. It’s one of those things that stop so many from pursuing their own goals and dreams. Tell our readers what has helped you to not given in to it?
Many of us have heard the saying that fear stands for False Evidence Appearing Real. We tend to fear that which has not yet happened. We have placed ourselves in the seat of anticipation that doom and gloom is around the next corner. In reference to goals and dreams, it is an interesting paradox that individuals often find themselves in a dichotomy whereby they fear failure as equally as they fear success.

Most would nod and say that they understand the fear of failing because we are often concerned about how we are being perceived and what other’s think about us. Often we use the opinion of others as a barometer to evaluate our self-worth and value. This, unfortunately, should never be the case, but we have all been there at one point in our lives wondering what people are thinking. This brings me to a truism that I heard a couple of years ago that made me smile. When we are in our 20s and 30s, we worry about what other people think. In our 40s and 50s, you stop worrying about what other people think. Finally in your 60s and 70s, you realize that they were never thinking about you in the first place.

Now today, when I look back over my life, the things that I “feared” were the unknown: the unknown outcome, the unknown players, the unknown reactions or expectations. However, I learned to quickly trust myself and realize that the opposite of fear is FAITH: For All Things I Trust Him. Therefore, if I truly trust GOD, then I have to lean on Him and trust that where my step is ordered, there will be guidance, wisdom, support and encouragement along the way. When I rest in that knowledge, I rest in a state of peace where fear cannot reside.

Love that. LaWanna, you and I connected online. In fact at the time of this discussion we haven’t met in person, but I know it’s coming. How has social media helped you to rally the troops as it were and bring like-minded individuals together? 
Yes, our face-to-face is coming soon! Social media has helped me to establish a presence and a reach in an exponential manner that would have taken much longer to achieve using traditional methods of face-to-face networking or warm/cold calls. Through the channels that I most often use at this time, Facebook, Twitter, and LinkedIn, I have been able to tailor messages that cross the globe. I have been able to have meaningful engagement in an open format where I allow the audience or my tribe, if you will, to see my humanity, which at times includes my frailties. Basically it is a platform that allows me to create improved reality.

Thanks so much for this time, LaWanna. Continued success to you. How can our readers stay connected with you? 
My website is www.bradfordgroupmtg.com. My email is lawanna@bradfordgroupmtg.com. i can also be reached by phone at 404-618-2824. Thank you so very much, Cyrus. I enjoyed the interview, and I wish you nothing but life’s best.

Dr. Teresa A. Smith: Bouncing Back Through Her Own Transformation, Helping Others to do the Same (2023)

by Cyrus Webb

"Change is challenging."

That is something Dr. Teresa A. Smith aka Dr. TAS knows all too well. She addresses that topic in her book TRANSFORMATION, however, it is an ongoing lesson. As she continues to come out of the other side she is helping others learn from her own lessons, too. 

So much of your platform has been about helping others. What has it been like for you to remember the importance of taking care of yourself? 

It’s true that much of my platform has been centered around helping others, but I've also realized the vital importance of taking care of myself. Overcoming my own trauma has been a transformative journey, and realizing that I haven't cared for myself properly was tough. If not for my belief in resilience, I might have found myself curled up in a corner, overcome with shame and self-pity. However, I firmly believe in the power of forgiveness, both from a higher power and from oneself.

 Sometimes, we become our own worst enemies, piling unnecessary stress upon ourselves. Perhaps, we do it out of the belief that it's easier than negotiating with others. I have learned that there's a limit to how many hits we can endure before we find ourselves down for the count. So, I must take the first step if change is to occur.

So many people, especially women, feel they have to put others first. We both know that’s not the proper order. Has that been difficult for you, putting yourself first? 

Every day, I face the ongoing struggle of putting myself first. In the past, I prioritized taking care of others before even considering my own needs. I vividly recall a recent experience with a faculty member I was working with who was trapped in a perpetual cycle of stress and overwhelm. I observed her closely during a Zoom meeting and noticed the range of emotions flickering across her face, including frustration. It became clear that she was teetering on the edge, struggling to balance multiple deadlines. 

During a conversation about her work performance, we delved deeper into her inability to prioritize herself. It was a breakthrough moment when she cried, releasing the weight of unrealistic expectations and beginning her journey toward a Bounce Back. This story serves as a reminder that society often socializes women to endure, take hits, and be unbreakable superwomen. But it's time to transform this mindset because we are not superheroes, and our well-being matters, too.

Social media is a big deal for us both. How have you used it in your work? Social media plays a significant role in my work, providing a platform for me to share my message and amplify the voices of other like-minded creatives. It's an ever-evolving space, and I'm continuously adapting and finding new ways to connect and inspire through various social media channels.

Being an influencer or person in the public is not easy. It comes with a lot of responsibility. Has that been something easy for you to embrace? 

Becoming an influencer or being in the public eye is far from easy—it carries immense responsibility. Although I didn't set out to become an influencer, my primary focus has always been helping others overcome trauma and offering hope through practical strategies. Embracing the role of an influencer has made me aware of the responsibility that comes with it. I strive for transparency, letting my audience know I have both good and challenging days, just like everyone else. It's how I choose to face and handle those challenges that can make a real difference in my life and the lives of those around me. My goal is always to show up authentically.

You and I talk a lot about the importance of being kind to yourself. How has that helped you when it comes to the expectations you place on yourself and what you’re able to do? 

Our discussions on the importance of self-kindness have been truly transformative. Being kind to myself takes on various forms, and it has been eye-opening to explore this concept. Practicing self-kindness has profoundly influenced my expectations of myself and what I can achieve. Admittedly, it requires considerable effort, which can be disheartening at times. Yet, I've learned not to second-guess the importance of being kind to myself. 

I ask myself, "Are you truly being authentic when you are kind to others but neglecting your needs?" The answer is a resounding "no." To prevent myself from constantly feeling overwhelmed, I've prioritized taking care of myself and ensuring that I am in a good place before extending care to others.

Sharing one’s story is not easy. What advice would you give to others about the importance of using their story to help others? 

Sharing one's story is undoubtedly challenging, but it carries immense importance. My advice to others considering sharing their stories is this: Never be ashamed of your life or your story. Each of us plays a crucial role in this complex journey called life. Your story might be precisely what someone else has been waiting for, allowing them to experience a complete transformation. Remember, both you and your story are necessary; never diminish your worth or the power of your narrative.

Thank you for your time, TAS. How can our readers stay connected to you? 

Thank you for the opportunity to share my story and work with your audience. To stay connected with me, readers can visit www.Linktr.ee/DRTAS, where they can access all my social media platforms, YouTube channel, information about the Transform With TAS Show, my website, and purchase my books.

TAKE TEN: Tracie O'Neil Horton, Author of K3 (2020)

by Cyrus Webb

We live in a world of uncertainty, but the good news is that there are always people and situations that remind us that all is not lost. That is definitely a message that presents itself in author Tracie O'Neil Horton's book K3. She is able to show us how the world COULD turn, but it also reminds us that as long as people are shining a light and making a difference we can overcome any challenge. 


Welcome to Take Ten, Tracie.  First of all, congratulations on K 3.  This is your first novel. What has it been like for you to see the response?
The response to K 3 has been overall very positive.  I was unsure of what to expect, due to the sensitive nature of racial issues in this country, but so far, everyone who has read the book has loved K 3.  Readers have likened K 3 to 1984, Divergent and Twilight (for the wolves)! Many readers have told me K 3 is going to make a great movie!

The book has many layers, dealing with topics that are definitely ripped from the headlines.  What gave you the courage to tackle race and class the way you did in your debut?
What gave me the courage to tackle race?  I would have to say my children. Someone has to address racial tension in this country, and it might as well be an average Jane like me!  I am not the only mother, who, after reading stories in the papers or watching stories on the news, wonders what the future is going to be like for my children if this already heated racial climate reaches a boiling point.  At the time of initially writing K 3, there were so many hate crimes happening. I was thankful my child wasn’t involved. That was in the 90s. Look at today. I don’t know what’s going on with our police force and race, and now good people are afraid to be in law enforcement due to retaliation.  Now I worry about my grandchild’s future. I wanted to see racial conflict stop in this country, so I came up with the idea of the divided states. The KKK seemed like the logical entity to accomplish that goal.

I think there are qualities of many of the characters that readers will be able to identify with or even root for along the way.  Was that part of your aim, to entertain but also get people talking?
I want readers to identify with everyday people in the United States.  Samuel Johnson, for example. A gruff fellow with his mind set in his ways, Samuel lives in an all-black community.  When a white butcher, Joe moves into town, Samuel resents him. Samuel is not racist he just has a hard time with change.   Samuel and Joe are so much alike, they can’t help but become good friends. Those are the kinds of relationships you want to root for.  Also, the relationship of the four girls in high school: Mikela, Alex, Lexi and Elena. We all had our best friends in high school. I wanted to capture and express the importance of building close relationships that last through the years after high school. 

The character of Brian Phelps, the bully is an important one. One never truly knows what goes on behind closed doors. Brian exemplifies so many young Americans who express their anger based on what their home life is like. Brian is a mean-spirited bully, and he is that way because of his father’s abuse.  It is only when he is saved by one of his victims that Brian starts to realize the importance of integrity and honor.

I didn’t want K3 to be a history lesson. The entertainment aspect is important to not losing your audience. I find River’s character very entertaining. His moods, his looks, his appeal to female readers young and old is important.  The fight scenes are action packed and will appeal to everyone. The sexual tension between Mikela and River is quite entertaining as well. The reader wants the two of them to get together. Beau, Wahya and the wolves are also quite entertaining at times, during play and during battle. They endear themselves to the reader with their love, courage, and playfulness.

One of the most powerful accounts in the book is what happens to Jose and Esperanza’s family in K 3.  Really heart-wrenching to read, but it definitely reminds you of what we have been hearing about in the news recently.  What was it like for you to put yourself with your characters that way and experience what they were experiencing?
Jose and Esperanza are a loving family.  Their children are their hearts, and that is obvious as you read how Esperanza cares about her children’s welfare in school and at home.  Jose loves his daughter, Gabriella, but he has a special bond with his son, Emilio. Racism does not discriminate between adults and children.  It is unfortunate that children are often the silent victims. I cried my eyes out as I watched this scene unfold in my head. A family is stunned and shocked and told they should have been packed.  They had to move. To Esperanza it wasn’t real. The President of the United States couldn’t really make families uproot and move, could he?

My heart went out to this family, to lose this dear little boy just because they didn’t move fast enough, because Jose was trying to defend his family.  As a mother, I don’t know what I would have done in that instant when the shot was fired, and Emilio lay slumped on the floor. An innocent little boy caught in the middle of racial upheaval. My heart would break.

I am an optimistic individual, Tracie.  And though the book is dark at times, K 3 does have its bright spots, mainly because there were those who were willing to stand up for what they believed.  Do you think that is the key to things turning around in the real world for the better?
Standing up for your beliefs is the key for turning things around.  It just takes one person. But Cyrus, people are afraid. In an overly politically correct world, people are afraid to do what they feel is right.  It takes guts to stand up for what you believe in. Mikela is like that. She endears herself to the reader for her guts, her honesty, her desire to do things right.  There are many Mikela’s out there, but I think they are afraid to act.

Faith has an interesting role in your book.  How has your own faith impacted the way you approach life?
Faith is what keeps a person going.  To believe in a higher power, to put your faith and trust in the hands of the One you believe will help you make the right decisions, to guide you, to protect you, has always been important to me.  I grew up going to Church, to Sunday school. When faith is torn from the people of the United States, the people were even more lost in mind and spirit after the separation of the Races. People adapted.  People learned to worship on their own, in the privacy of their homes. But the concept of people coming together, to celebrate their faith with each other, is lost. That is a very lonely concept. I believe in God with my heart.  I have not been to Church in a while, but I have daily conversations with God. I would be lost if I didn’t have him to talk to.

You and I have stayed connected on social media since I read your book.  How as Facebook and Instagram in particular helped you to spread the word?
FB and Instagram are important tools.  I use these tools a lot to post excerpts from the book and pictures of K 3.  The feedback is positive, and the word is spreading. 

Have you thought about what you want to tackle next in your writing?
Many people have asked me to do a sequel to K 3.  The lives of people after unification would make a good story.  I have some children’s books I have already written. I just need them illustrated.  Maybe that is something we can talk about in the future?

What advice do you have for other aspiring storytellers out there?
Cyrus, I would tell aspiring storytellers to not give up.  If you believe in yourself, keep pursuing your dream, accomplish your goal.  My circle of acquaintances are also my worst critics. They don’t sugar coat things for me, and I respect them for that.  So, when people tell me K 3 is a well-written, believable story, I can accept that as truth. Many literary agencies are wary of unknown names and won’t give you the time of day.  Don’t let them bring you down!

Thanks again for your time, Tracie.  How can readers stay connected with you and get the book for themselves?
I am on Face Book as Tracie O’Neil Horton and on Instagram.  K 3 is on Amazon Kindle and Barnes and Noble Nook. K 3 can also be bought in paperback from Outskirts Press for $15.41 at www.outskirtspress.com/K3tracieoneilhorton